First Round Management was founded in 2008 by current President and C.E.O. Malki Kawa, recognized as the top agent in the sport of Mixed Martial Arts (MMA). The Miami, Fla.-based firm has grown to today represent the top fighters in all of MMA, including in the UFC, the world’s top promotion.
With a team of highly-skilled professionals, First Round Management assists fighters in every step of their career, from booking the first fight to the public relations following the championship victory.
We start by creating a comprehensive road map detailing the specific objectives and outlining the strategies for accomplishing them using a wide range of tools. Then, the plan is executed to its minutest detail. We handle the full range of sponsorship rights fees, brand development, public relations and marketing services. We are nimble enough to adjust the plan and handle any surprises along the way. We never lose sight of the goals.
First Round Management has secured some of the highest-paying endorsement deals in MMA for its fighters and has negotiated contracts with some of the top brands in the world, including Bud Light, UFC, BlueGrace Logistics and MicroTech among many others.
The services offered by First Round Management will help you to achieve personal and professional success. While other agencies worry about their bottom line, we are focused on the client’s.
Malki Kawa played his first hands in the world of high-powered negotiation in the field of real estate and quickly succeeded in closing some of the most profitable contracts in the state of Florida. His expertise in negotiations and his passion for sports naturally brought him to the world of athletic representation.
Mr. Kawa has been a licensed sports agent since 2005. He began his agenting career by representing some of the finest NFL athletes. He effectively assisted in acquiring lucrative deals for such notable players as Barry Sanders, Jerome Bettis, and Eddie George.
As CEO of First Round, Mr. Kawa has concentrated all efforts on representing MMA fighters. He is as controversial as he is ruthless in negotiations, attributes which have made him one of the nation’s most powerful and renowned MMA agents.
Follow him on Twitter @MalkiKawa
Agent / Marketing
Jason “Caspa” Rivera
Agent / Latin Urban Marketing